Holly McDonald-Smith

With over a decade of experience across the real estate and proptech industries, Holly McDonald-Smith brings a deep understanding of how technology can elevate performance and drive business growth. Having worked with some of the sector’s most influential names, including Domain Group and Diakrit, Holly has developed a reputation for delivering innovative, strategic solutions that get results.

Now part of Ray White’s fastest growing group, Holly has joined Ray White AKG as Digital Solutions Manager. In this role, she works closely with office managers, agents, suppliers and the Ray White Corporate team to ensure the group’s technology platforms are implemented effectively and used to their fullest potential.

Holly knows how to harness technology not just for efficiency, but as a powerful enabler of relationships, service, and connection. She is passionate about empowering teams through training, streamlining processes, and using data to drive operational excellence and deliver stronger outcomes.

Personable, solutions-focused and highly experienced, Holly is a valued leader within the AKG group, committed to supporting the team and maximising the power of technology in real estate.